Voy Media is an NYC based, digital marketing agency. They partner with entrepreneurs and Fortune 500 companies to create impactful brands and grow their revenue. With a team of passionate, cross-industry experts by your side, your business is in the best position for success. They came to us to re-imagine their brand & identity, web presence, and position in a growing and competitive industry. We focused on what they did well, and gave them a bright and unavoidable visual brand that gave them leverage in their many marketing endeavors.
See it Live
We collaborated for weeks with the Voy Media team to craft a brand strategy that spoke not who they are now, but who they want to be. Their ultimate goal was to attract better clients, and move into more services like creative production and influencer marketing. We decided the brand should be rooted in perspective. A perspective that helps brands fond their footing to launch themselves to places they've only dreamed of. Voy Media had a history of this, and wanted to be known as a growth catalyst. We created a brand that used repeating and amplifying lines, electrifying colors, and typography that was loud, stoic, and confident.
Platform
Neuzit Grotesk
The patterns we use and abstract in the marketing materials are derived from the simple shapes of the name. To us, the letterforms of 'Voy' were simple, dynamic, and exuded the growth and emanating nature of growth.
Most competitors have bland, information website that offer little personality or perspective. We created an interactive and dynamic website to showcase Voy's diverse expertise, design focused practive, and growing team. We used our brand system to its fullest, using motion to bring the message to life.
Handel Architects is an international architecture, interior design and planning firm headquartered in New York City. They are responsible for internationally recognized projects such as the National September 11 Memorial in New York City. We partnered together for a full website build.
