Graal

Graal's founder, Zoe Abelson, has worked in the watch industry for over a decade now, establishing herself as a trusted expert with a global edge. As the business grew, there was an opportunity to create a business around selling and sourcing watches through her network and strong reputation. The brand and digital had to be premium, minimal, and flexible for a large range of timepieces. The elevated experience has grown steadily with the rest of the business.