Virtual Dining Concepts

The market leader in virtual restaurants

Hospitality

2022

VDC helps restaurants maximize their existing kitchen to generate extra revenue streams without adding overhead. As an innovator in the space, their celebrity restaurants have been deployed globally.

Details

After expanding rapidly, Virtual Dining Concepts (VDC) can to us to reimagine their brand and web presence with the objective to appeal more broadly to restaurants both large and small. As the leader in delivery-only restaurants, often paired with celebrities, it was important we maintained their expertise in the field, but to also appear more tech-focused and approachable for the new generation of kitchens they work with to create the virtual restaurants.

We wanted to rally around the idea that they deliver moments beyond food - often connecting fans and entertainers through an experience larger than just the delicious grub.

Everything we did

Strategy
Brand
Content + Production
Digital Experience
Technology

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The company was going through a new business strategy, and the legacy name “Virtual Dining Concepts” wasn’t sufficient in housing all of their new endeavors – thus VDC was born. However, a legacy mark was created with the full name for certain circumstances.

With such a diverse audience of restaurants ranging from mom and pops to large chain enterprises, the website had to showcase the immense financial value opening a virtual restaurant. More revenue, profit, and customers is a win-win for everyone. The website also had to explain the many brands and celebrities VDC worked with, and offer a way for restaurants to see which one was the best fit.