Olo

Hospitality at scale

Hospitality

2016, 2018, 2022

Olo enables 600+ restaurant brands to scale online ordering and delivery operations with a market-leading technology suite. It's hospitality at scale.

Details

Our long-time collaborators approached us to help re-define their brand, product offerings, and digital presence. Needless to say, we were excited to level up the brand and solidify its position as the leader in hospitality tech for years to come.

We re-designed the brand from the ground up, and created an identity that uses isometric blocks to identify different products and solutions, allowing for growth and re-organization as the industry changes. From there, we designed a more approachable visual system and website that also better reflects their impressive growth and capabilities since they went public in 2021.

Everything we did

  • Strategy
  • Brand
  • Content + Production
  • Digital Experience
  • Technology
Visit site
Olo Ordering newspaper spread showing the app and diners at a table
Person holding a blue Olo "ESG Report 2022"
Hands holding an Olo Dispatch report with an orange zigzag cover
Hand holding a purple can with a chevron pattern
Olo tote bag with an orange zigzag pattern on a park bench
Isometric Olo product icons in white and gray on a grid
Isometric Olo product icon in blue on a grid
Olo Pay product icon in teal on a construction grid
Olo Engage product icon of stacked coral shapes on a construction grid

A flexible grid system allowed collateral to adapt to different materials and sizes. Collateral ranged greatly, so offering a fluid system was crucial for launch success.

Olo print collateral for Pay, Dispatch, Marketing, Ordering and Rails
Two women carrying takeout bags past an outdoor restaurant at night
Olo Pay poster showing a man checking his phone
Olo Order poster showing a couple on a couch
Smiling woman receiving a takeout bag at a restaurant counter
Olo billboard on a brick building: "Menu management made easy with Olo"

The flagship Olo website was was built to handle a massive amount of case studies, dynamic products and features, a very active blog, and a crucial lead-gen funnel. The design is open, informative, and inspiring.

Hand holding a phone showing the Olo Dispatch page: "Deliver everything fast and fresh with Dispatch."
Olo mobile screen listing customer stories, including Cold Stone Creamery and Denny's
Olo team diversity chart showing men make up 60.4% of the team
Phone on a wooden table showing the Olo homepage: "The do-it-all restaurant platform"
Three Olo mobile screens: contact options, latest insights and a Bahama Bucks case study
Full Olo homepage design: "Hospitality at Scale"
Full Olo Ordering product page: "Drive direct digital sales"
Next project: Mash