Populum

Premium Full Spectrum CBD

Consumer

2017

Populum is a leading hemp oil brand with a mission to make it accessible to everyone. They use lab-tested, quality ingredients for those who are health and body conscious.

Details

Populum needed a better position in a crowded market, finding a strong niche as a premium product amongst a sea of medicore and untested products. In addition, their mostly female audience gave us a good foundation to create an elegant and human brand. We also directed the content production, design and developed their e-commerce experience, and helped with their overall brand and product strategy.

Everything we did

  • Strategy
  • Brand
  • Content + Production
  • Digital Experience
  • Technology
Visit site
Close-up of a hand resting on a bare shoulder in warm sunlight
Laptop showing the Populum homepage: "Meet Populum."
Full Populum product page design
Next project: Nominal