Lofty
Date someone who has their sh*t together
Consumer
2020
Lofty is a new dating app that believes personal success and ambition shouldn’t be ignored.
Details
We worked on the brand and app design for Lofty - it’s for daters who want to experience the best their city has to offer. Your personal success and accomplishments shouldn’t be hidden behind swiping left and cookie-cutter social media photos. Find daters that share your love of experiences and the finer things in life. Bring the excitement back into online dating.
The brand needed to reflect their high net worth audience, and focused on matching users based on their lifestyle. Stop swiping and start dating. The app is a mix of in-depth profiles and city-wide experiences to plan a date around.
Everything we did
- Strategy
- Brand
- Content + Production
- Digital Experience
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