Climate Cabinet
Moneyball meets climate policy
The graphic mark is anchored by a pair of brackets, a metaphor for the common ballot box voting symbol. The middle leaf sits proudly as a beacon of the importance in climate activism in a similar angular and blocky style.
Detailed Climate Scorecards per state show which candidates and legislatures are the most effective at passing climate policy. A branded look and feel per state were balanced by data visualization and information-heavy write-ups about each candidate – good or bad.
The Climate Cabinet website is active and full of dynamic information. It acts as their main donation hub, and a catalogue of all their endorsed candidates across the country. In addition, it houses their climate scorecards and databases. We crafted a usable and minimal design meant to spark the urgancy that anchors their company mission.
