Reprotech

Reprotech’s 35-year story has always been about trust, safety, and excellence. Those values aren’t changing. They’re the foundation they continue to build on. But as they evolved, adding new technologies, expanding our storage center locations, partnering with Matcher, and introducing new services for both customers and clinic partners, it was time for a new identity and digital experience.

We worked with them to create a lasting identity that still spoke to their roots in cryostorage. The mark, centered around a snowflake, and a stoic wordmark root the identity in the past and present. In addition, adding more human-centered imagery, along with scalable frosted graphics gives the company infinite options to create materials at events and other marketing priorities.