Pendant

Family benefits that work

Healthcare

2026

Pendant is building a world where reproductive care is seamless, supportive, and within reach.

Details

They unite plan design, member navigation, and clinic‑aligned care. All this so you can focus on what matters.

It’s a tough world to navigate, but bringing all the different parts under one connected ecosystem simplifies the process. Formerly ARC Fertility, their expertise was known in the industry. This helped us build the brand around clarity and connectedness. No more guessing, multiple logins, or separate bills.

Everything we did

Strategy
Brand
Content + Production
Digital Experience
Technology

Pendant purpose statement: "We're building a world where reproductive care is seamless, supportive, and within reach."

Open Pendant magazine on a marble surface

Couple touching foreheads with the caption "Coordinated models that democratize access to reproductive care."

Pendant layout reading "Grow your family. We'll do the rest."

Pendant printed cards with a family photo lying in window light

Pendant business cards on a black background

Framed Pendant poster leaning against a wall

Pendant graphic reading "Family building is deeply personal and complex" on deep red

Canvas tote bag with the Pendant symbol

Pendant "Benefits overview 2027" booklet on a green velvet surface

Pendant posters wheatpasted on a brick wall along a city sidewalk

Hand holding a phone showing the Pendant site: "Simpler benefits so you can focus on what matters."