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Info
Pendant is building a world where reproductive care is seamless, supportive, and within reach.
Overview
They unite plan design, member navigation, and clinic‑aligned care. All this so you can focus on what matters.
It’s a tough world to navigate, but bringing all the different parts under one connected ecosystem simplifies the process. Formerly ARC Fertility, their expertise was known in the industry. This helped us build the brand around clarity and connectedness. No more guessing, multiple logins, or separate bills.
What we did
- Research & Strategy
- Verbal Identity
- Visual Identity
- Art Direction
- Motion Design
- Information Architecture + UX
- Website Design
- Website Development















