Springboard

Info

Springboard prepares the world for the careers of tomorrow. Their market-leading platform helps students build momentum to find a career that moves them.

Overview

We worked closely with the Springboard team to redefine their identity, design language, and website. As a leader in the online learning platform space, creating a lasting identity was critical. With Springboard by your side, fear will turn into confidence, difficulty will become certainty, progress will feel inevitable. You won’t just build a new career, you’ll build momentum. And the momentum you build here will make all the difference out there.

We created a dynamic and engaging identity that heroes the students, their progress, and the exciting things a new career can unlock.

What we did
  • Research & Strategy
  • Verbal Identity
  • Visual Identity
  • Content Creation
  • Motion Design
  • Information Architecture
  • Website Design
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a career that moves you.jpg
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student graphic.jpg
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springboard biz cards.jpg

The website design had to balance the new immersive brand with a robust content strategy. Prospective students are all funneled through this experience, so making sure there was accurate information around each course and clear call to actions was critical. A modular design system allowed from quick iterations, testing, and optimizing of pages.

A modular design allowed us to create a multitude of different headers, carousels, and grid elements. The expansive color system also gave us customization to experiment with color blocking.

Mobile Static.jpg
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