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Info
Populum is a leading hemp oil brand with a mission to make it accessible to everyone. They use lab-tested, quality ingredients for those who are health and body conscious.
Overview
Populum needed a better position in a crowded market, finding a strong niche as a premium product amongst a sea of medicore and untested products. In addition, their mostly female audience gave us a good foundation to create an elegant and human brand. We also directed the content production, design and developed their e-commerce experience, and helped with their overall brand and product strategy.
What we did
- Research & Strategy
- Visual Identity
- Content Creation
- Art Direction
- Marketing Collateral
- Website Design
- Website Development
- Packaging Design