Beyond4

Restaurant and tech professionals from around the world meet in Palm Springs, CA to learn how to improve their digital journey and deliver Hospitality at Scale™. This year, Milkshake spear-headed a refreshed identity and event graphics system. Our ideal was simple–Beyond4 connects two important industries, acting as a grid of nodes where knowledge, ideas, and innovations are shared.

The identity uses three different ‘views’ of these nodes, all with different purposes and executions from signage, stage graphics, and merchandise.