Time Equities Inc.

Time Equities Inc. is a global real estate investment & development firm with over 50 years of business under their belt. They work across commercial, industrial, and residential real estate with a focus on distressed assets – turning them around into premier properties in their communities. They approached us to completely reimagine their online presence, which had been suffering from an outdated website, an underrepresented portfolio, and a dissociation from their entrepreneurial values they uphold.

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Creating the blueprints

Our first task was re-thinking the organization of their website. We focused on a few crucial sections. First, giving each department a dedicated page. Second, their portfolio has over 300 properties, and we wanted to highlight the premier ones. Lastly, it was important to create an ecosystem for the company culture, which highlights employees, values, and nonprofit endeavors.

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A fresh coat of paint

Time Equities, Inc. had brand equity tied up in their logo and overall identity, but we needed to elevate it for their digital brand. We came up with a new typography system rooted in RM Neue by CoType Foundry, and brightened up their color palette to work better across all media. In addition we introduced a new illustration style, a motion system, and consolidated their imagery to be more cohesive for their marketing materials.

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Each floor has a purpose

Time Equities is much more experienced than your average real estate developer, and we wanted to showcase what they had to offer. We gave each department its own page bringing key information forward and giving users direct access to the team behind the department. Allowing prospective employees and clientele to dive deeper and find the best way to get in touch.

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