CrunchTime is an industry leader in back-of-house software for restaurants. Their bread and butter is food & beverage operations, labor management, analytics & reporting, and boh software. With clients like Dunkin', Five Guys, and The Cheesecake Factory, their reputation is built on their ability to handle global chains while still offering personalized customer service.
See it Live
They came to us to re-imagine their flagship website. Our goals were to service their current customer base better, and differentiate their product from a tsunami of new competitors. We focused on a new design system, updated product imagery and landing pages, and a more streamlined site structure and messaging.
We designed the new experience around potential customers. For software like this, the main audience is IT/Tech directors, COOs, and Product consultants. Through research, we deduced they want to know the major capabilities, how easy it is to implement, and successful customer stories. Our navigation and user flows focused on these major pieces, and allowed for a quick demo to be scheduled through the experience.
Through our competitive research, we saw a lot of the same looking materials out there. To combat this, We created a bold typography-first system, rooted in Monument Extended and National 2. From there we brightened up the corporate color palette, and added tactile textures to make it feel less tech-y and more relatable.
Monument Extended
National 2
CrunchTime has a robust product line. From dedicated mobile apps to detailed desktop reporting, we needed a way to cohesively showcase them all. We chose to use isometric devices, floating modules, and colorful graphic backgrounds to keep the experience consistent but visual. Allowing customers to get a glimpse of the product before diving deeper into the features.
Flexibility and validation were important to the website. We needed to make modular pages that could be expanded over time, and create customer testimonials, case studies, and authenticity throughout. We ended with a cohesive and robust design system that has helped grow their reach in foreign markets, and snag some top-tier customers.
Chester makes modern luggage for the modern traveler. With features that prioritize durability, personalization, and comfort, it’s found a niche amongst travelers that need a reliable companion for their many adventures. We helped them with strategy, brand, art direction, and eCommerce design and development.
